THE NEW SELLER PATH From zero to your first sale The essentials of Amazon selling, in short illustrated steps. Jump to a topic or follow the whole path.
10 steps Amazon Seller · FBA · FBM Print the complete guide
Learn by trying Put these lessons into practice: choose a product, plan your budget, write a listing and simulate sales and returns.
Open seller practice → 01 Choose your market and product02 Prepare your documents03 Create your seller account04 Calculate costs and fees05 Check product and supplier06 Create your product listing07 Choose FBA or FBM08 Prepare for your first sale09 Build visibility carefully10 Manage orders and your accountStep 1 of 10
Explanatory illustration · not a Seller Central screenshot Step 01 Choose your market and product Start with one marketplace and one product you understand. Check registration and product eligibility before buying stock.
Select your actual business country in registration. Check category, brand and product approvals. Compare competitors’ prices with your full cost. Do this now Write down your product, customer and target Amazon marketplace.
Official Amazon guide → Explanatory illustration · not a Seller Central screenshot Step 02 Prepare your documents Use information matching your documents. Keep originals and clear colour copies.
Government-issued ID and address evidence requested during registration. Phone, email, chargeable card and supported bank account for payouts. For a company, have its exact registration details ready. Do this now Compare names and addresses across your documents.
Official Amazon guide → Explanatory illustration · not a Seller Central screenshot Step 03 Create your seller account Open sell.amazon.com and select Sign up. An Amazon Armenia account does not create an Amazon seller account.
Complete business, contact, billing and store information. Complete the identity verification Amazon requests. After approval, configure your Seller Central account. Do this now Submit registration documents only through Amazon’s official registration flow.
Official Amazon guide → Explanatory illustration · not a Seller Central screenshot Step 04 Calculate costs and fees The selling price is revenue, not all profit. Account for costs from sourcing to returns.
US Individual: $0.99 per item sold; Professional: $39.99 monthly. Additional selling fees apply to both. Include referral fees, freight, preparation, storage and fulfillment. Budget separately for ads, returns and unexpected expenses. Do this now Open our calculator and enter your actual figures.
Official Amazon guide → Explanatory illustration · not a Seller Central screenshot Step 05 Check product and supplier Before a large order, get a sample, compare quality and agree terms in writing.
Check dimensions, weight, packaging and materials. Retain genuine invoices and required origin or compliance evidence. Agree quantity, lead time and remedies for defective goods. Do this now Use our supplier-checking guide.
Official Amazon guide → Explanatory illustration · not a Seller Central screenshot Step 06 Create your product listing In Seller Central, open Catalog → Add Products. First search for an exact existing product match.
Add your offer to an exact match, or create a listing for a new product. Fill in title, attributes, images, price, quantity and fulfillment option. Check product ID requirements or eligibility for a GTIN exemption. Do this now Describe the real item and use images that accurately show it.
Official Amazon guide → Explanatory illustration · not a Seller Central screenshot Step 07 Choose FBA or FBM With FBA, send inventory to Amazon’s network. With FBM, you or your fulfillment partner ship orders.
FBA: Amazon handles packing, shipping, customer service and returns. FBM: arrange inventory, delivery, customer support and returns yourself. Compare actual costs and delivery times; FBA is not free. Do this now Choose based on product, costs and your operating capacity.
Official Amazon guide → Explanatory illustration · not a Seller Central screenshot Step 08 Prepare for your first sale Before activating your offer, check stock, pricing and realistic delivery promises.
For FBA, follow the preparation and labeling requirements in your shipment plan. For FBM, prepare packaging, carrier and tracking. Check in Seller Central that your offer is active without unresolved errors. Do this now Complete the launch checklist below.
Official Amazon guide → Explanatory illustration · not a Seller Central screenshot Step 09 Build visibility carefully Improve your listing first, then test advertising with a defined budget. A click is not a sale.
Sponsored Products uses cost-per-click ads for eligible Professional sellers. Track spend, clicks and ad-attributed sales. Test with a modest budget and compare results with your product margin. Do this now Write down how much you can afford to spend on testing.
Official Amazon guide → Explanatory illustration · not a Seller Central screenshot Step 10 Manage orders and your account Work continues after the first sale. Monitor inventory, returns and Amazon notifications.
Check orders and customer questions daily. Review actual costs, payment reports and Account Health. Use free Seller University lessons for your next learning step. Do this now Set a weekly time to review results and inventory.
Official Amazon guide → This overview focuses on starting in the US Amazon marketplace. Requirements and fees vary by marketplace. When registering from Armenia, verify country, bank and document eligibility in the official process. Official sources checked on 11 October 2026. Account approval and sales are not guaranteed.
SELLER LANGUAGE A small seller glossary
Seller Central Your Amazon seller workspace.
Listing A product page and the selling offer associated with it.
ASIN Amazon’s catalogue identifier for a product.
GTIN / UPC Types of international product identifiers.
FBA / FBM The two main fulfillment methods.
Referral fee A category-dependent selling commission. Common beginner questions Is FBA the same as a Professional account? No. Individual/Professional are selling plans; FBA/FBM are fulfillment methods.
Should I buy a large batch immediately? Check eligibility, samples and full costs first. Size a trial order around your budget and risk.
Does joining this website make me an Amazon seller? No. Amazon seller registration and verification happen on Amazon’s official website.
Explanatory illustration · not a Seller Central screenshot
